The bull got there first.
In December 1989, the sculptor Arturo Di Modica drove a three-and-a-half tonne bronze bull to Broad Street, dropped it under the Christmas tree outside the New York Stock Exchange, and left. Nobody had asked for it. Nobody had approved it. Police impounded it the same day.
New York wanted it back. Within the week the bull was reinstalled a few blocks south at Bowling Green, where it has stood ever since — head lowered, flanks tensed, permanently mid-charge.
It arrived before the crowds did. The district had the exchange, the money and the noise, but no single thing you could stand in front of. The bull became that thing: the first landmark the Financial District could call its own, the most photographed animal in New York, and the world's shorthand for Wall Street, capitalism, and market optimism.
Every bull market since has borrowed its posture. A bull that arrived without permission and refused to leave is a reasonable thing to name a token after.